Bank of America Announces Significant Expansion to Museums on Us™ Program
Free access now available first weekend of every month;
28 geographic markets now participating in program

CHARLOTTE (April 28, 2008) – Bank of America today announced a major geographic and program expansion of its acclaimed Museums on Us™ program, which is entering its 11th year providing free access to some of the nation's finest cultural institutions.

   For the first time since the program was created, Bank of America ATM, credit and check cardholders will have the opportunity to gain free admission to over 70 museums in 28 markets across the country during the first Saturday and Sunday of each month beginning in May.

   This represents a major expansion over previous years, when cardholders could only utilize the program during the month of May. Last year, Bank of America expanded the program to include museums in California and Florida. Based on customer demand and usage, the company decided to further expand the program to enable more people to access to some of the nation's finest cultural institutions over the course of the year.

   "Bank of America is committed to improving access to the arts and Museums on Us™ is a key component of that outreach," said Rena M. DeSisto, Arts and Culture Executive, Bank of America. "We are thrilled to expand this program, both in scope and geography, so more individuals can experience art and culture at some of the finest museums in the country. Programs like this are important to how Bank of America creates new opportunities for our customers and communities."

   This year, residents and visitors to Atlanta, Baltimore, Charlotte, Chicago, Dallas/Ft. Worth, Detroit, Houston, Seattle, Silicon Valley and Phoenix will have the chance to participate in the program for the first time.

   Participating institutions will benefit from added exposure through an integrated marketing campaign funded by Bank of America that will promote their involvement with the program. The marketing support increases visitor levels, gift shop revenue and membership enrollment.

   "Museums on Us™ gives individuals who might not otherwise visit a cultural institution the chance to experience some of the finest art in the world," said Malcolm Rogers, Ann and Graham Gund Director, Museum of Fine Arts, Boston. "For years, the MFA has enthusiastically partnered with Bank of America to provide this terrific opportunity.
We are thrilled that more people than ever will have the chance to visit their favorite museums for an extended period of time over the next year."

   Participants in the program range from some of the nation's largest institutions – such as the Metropolitan Museum of Art in New York, the Los Angeles County Museum of Art and the Art Institute of Chicago – to a number of regional cultural institutions (see full list below).

   For more information on Museums on Us™ or Bank of America's arts and culture programming, please visit www.bankofamerica.com/museums .